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AGENCY × SUMMITFEED

Add GEO execution to your agency without building a new specialist team

Keep the client relationship in your agency while SUMMITFEED connects target-question strategy, website architecture, content execution, AI citation measurement, and monthly reporting.

Explore the eight-step systemDiscuss a partnership

PARTNER ROLES

One client program, clearly divided responsibilities

PARTNER AGENCY

Client relationship
Keep ownership of contracts, communication, and account strategy.
Business context
Share the client's priority services, markets, locations, and constraints.
Strategy alignment
Connect existing SEO, advertising, content, and brand programs to GEO.
Client feedback
Bring client priorities and internal decisions into each execution cycle.

SUMMITFEED

Question strategy
Build the target-question set and competitive search map.
Website architecture
Audit and improve entity, Schema, metadata, and internal connections.
GEO content
Design official source content and channel-specific editions.
Measurement and reporting
Remeasure citations and turn results into the next action plan.

CONTINUOUS GEO OPERATION

One eight-step system from target questions to continuous improvement

Every step produces the input for the next one, so strategy, implementation, measurement, and reporting stay connected.

  1. STEP 01

    Select real search questions

    Analyze the questions people are likely to ask services such as ChatGPT and Gemini, then define the core target queries.

    • • Brand, priority services, and areas of expertise
    • • Recommendation, comparison, and selection questions
    • • Related and follow-up questions
    • • A consistent question set for measurement
    Deliverable
    A target-question set for measurement and content planning
    Why it matters next
    The same question set becomes the shared baseline for initial and follow-up measurement.

  2. STEP 02

    Measure current AI visibility

    Establish baseline data showing which questions mention or cite the brand across ChatGPT, Gemini, Perplexity, and Claude.

    • • Brand mentions and recommendation inclusion
    • • Citations to the official site and related content
    • • Competing brands in the same answers
    • • Platform-level differences for the same question
    Deliverable
    An initial AI visibility baseline by question
    Why it matters next
    A pre-execution baseline makes later changes comparable on the same questions.

  3. STEP 03

    Assess the website structure

    Review the site to determine whether search engines and AI systems can clearly understand the brand, services, and areas of expertise.

    • • robots.txt, sitemap, indexing, and canonical URLs
    • • Titles, descriptions, headings, URLs, and breadcrumbs
    • • Organization, Person, Service, and Article Schema
    • • Connections among content, services, experts, and contact paths
    Deliverable
    A prioritized 25-point website action list
    Why it matters next
    The official information layer must be readable before content is expanded.

  4. STEP 04

    Analyze competing brands and sources

    Compare which brands appear for the same questions and which information and sources are used, then identify the differences.

    • • Competing brands and cited sources
    • • Service, expert, FAQ, and website structures
    • • External brand mentions by question
    • • Information gaps between the client and competitors
    Deliverable
    Citation and information gap analysis
    Why it matters next
    Missing information and structural gaps become inputs for the next design stage.

  5. STEP 05

    Design the required answer structure

    Design the informational, comparison, selection-criteria, and FAQ structures needed for each question and search intent.

    • • Definition, recommendation, comparison, and selection content
    • • Problem-solving, FAQ, and expert content
    • • Question → Direct Answer → Evidence
    • • Industry-specific questions, entities, and trust signals
    Deliverable
    Question-level GEO content briefs and assets
    Why it matters next
    The content plan fills the information gaps found in baseline and competitor analysis.

  6. STEP 06

    Organize the site's information structure

    Refine page structure, entities, Schema, and internal connections so the relationships among the brand, services, experts, and content are clear.

    • • Entity definitions for the brand and its expertise
    • • Schema relationships among the organization, services, and people
    • • Internal links between information and service pages
    • • FAQs that answer real customer questions
    Deliverable
    A website, entity, and Schema implementation plan
    Why it matters next
    Clear entity relationships allow official information and question-led content to work together.

  7. STEP 07

    Expand external brand signals

    Extend relevant content and channel touchpoints so the brand and its expertise are represented consistently beyond the official site.

    • • An official source and purpose-built channel editions
    • • Publication date, title, target question, channel, and URL records
    • • Connections between the source and external editions
    • • Editorial choices matched to each audience and search environment
    Deliverable
    Channel-specific content and publication records
    Why it matters next
    Purpose-built editions expand the brand context without duplicating one article across channels.

  8. STEP 08

    Remeasure citation changes and improve

    Remeasure the same question set, review changes by platform, and improve the parts of the GEO structure that remain weak.

    • • Newly visible and still-uncovered questions
    • • Strong, partial, competitor-led, and absent visibility
    • • Content, entity, query, and website improvements
    • • Monthly changes and the next execution priorities
    Deliverable
    Before-and-after analysis and a monthly performance report
    Why it matters next
    Question-level changes and completed work feed directly into the next operating cycle.

GEO PARTNER

Extend your agency offer with an operating system built for AI search

Connect your client strategy to the SUMMITFEED workflow for question design, website implementation, content execution, measurement, and reporting.

Contact SUMMITFEED